How to Optimise Your Digital Paid Media Strategy for Your Brand.

The digital world provides us with every data we need for successful Paid Media, which has brought a new revolution in digital marketing. Using high computing technology, huge companies can get data by analysing users’ time spent on the internet. 


Every moment spent online while reading an article, buying a product, or using social media, we leave some information about ourselves on that specific platform or website. When collaged, this data defines our pattern of using digital websites. Basically, almost everything about us is shared with these data collection websites. 


What is Paid Media Marketing?

Paid Media Marketing, also known as performance marketing, is a digital advertising vector. In which the advertiser pays only after the user takes a specific action. For instance, these actions can be a click, an app download, a video view, or just a small purchase.

Paid media marketing is the core of marketing strategy today. A performance marketer works on everything from searching data to managing social media accounts and even affiliate marketing on the same day.


Things to be considered while creating a digital paid media strategy :


  • Performance Targets

Performance marketing is generally the best form of marketing. The algorithm here is based on target sets of people who might be interested in your advertisement. You should analyse the market and see what’s best for your business.


  1. Brand Positioning 

Everything in performance marketing relies on data, and this can help marketers to keep their focus on specific targets. If your brand is well-positioned, you can easily bifurcate the audiences you want to target.


  1. Proper use of Channels 

You should spread your work on different channels to receive outstanding results on digital platforms. It can be devastating if you’re dependent on just one channel.

You can maintain a balance between the number of channels and try new opportunities. 


Things that make your digital marketing promotion strategy successful:


  1. Setting a Goal

While planning paid media strategy in digital marketing, you should have your final goal sell your product or gain website traffic. When your final stage is planned, it becomes effortless to prepare for starting stages.

Which includes targeting audiences, setting locations, selecting a platform where the ad needs to run and much more.


  1. Offers

Festivals are all about offers. When running an ad, making every penny spent worthwhile is essential. You can plan for offers where the customer needs to engage with your respective brand, and in return, they might receive some vouchers or discounts.

Other offer plans can be like reducing prizes of your goods and services for festivals which might attract more customers and result in good sales. Many brands like Croma and Big Bazaar always have Diwali and Christmas offers; it’s all about engaging customers with the brand.


  1. Attractive Landing Pages

When it’s the festive season, it’s very obvious to re-theme your website and landing pages. Customers usually visit websites during festivals in search of discounts and offers. So you can include click ads with very quick and fat communication that makes users click on it as soon as they see it. This gives the website information about the product they are interested in, and later they can be targeted with ads of the same product with the difference in prices or with some offers. Also, Mobile-friendly websites are plus points for generating leads 


  1. Catchy Content

Content is the hero of ads. Sometimes visuals play a side role, but the content is the primary factor of an ad. Content for Performance Media should be very direct yet catchy, as abstract content is not allowed here.

The goal of content should be to imbibe into the heart of the user as soon as they see the ad. 


Koffeetech Communications is a digital marketing agency aiming to deliver high-end paid marketing strategies and catchy content for generating growth on digital platforms.




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