Instagram Reels for Real Estate: 4 Popular Concepts to Try

Since the era of vertical videos began, Instagram has also bought a 

” reels ” feature. These instagram reels have been a great source for sharing many things on the internet. Many creators, businesses and freelancers are using this feature. Even the industries like real estate are adapting to make trendy reels and developing engaging communication between them and their customers. The newly introduced reels tab is full of suggested content, and many real-estate companies are creating great impressions with the new boosting feature of Instagram. Your content should have a clear objective and catchy communication to attain great reach on Instagram. 

Here are some popular real estate reels concepts that one can try for positioning their brand.


  • Homebuying & Home Selling Tips: When buying a real estate property, it might take a lot of work for an individual to know where to start. But an executive who might explain everything about what’s happening in the industry. It can begin with sharing updates about the market and tips on which one should keep in mind before buying. This is a fantastic way to represent yourself as an expert and subsequently create a great brand image. When it comes to selling, it is way more than just showing your house. It’s all about selling yourself as a brand. You can share tips regarding all the things one should know before selling and after selling their real estate property.


  • Property Walkthroughs: What could be more engaging than a home tour video? This is one of the most popular contents for real estate reels. Nowadays, everything is based on that; the customer watches the walkthrough first when they hear about the project. In this context, everything about the property is covered. It starts with showing the project and then the sample flat with a detailed description of every indoor and outdoor amenities & lastly, the delivery dates of the project. This type of content can help you create an excellent brand image. 


  • Construction Updates: Communicating more about your brand will help build trust between you and your audiences. Sharing real-time updates about your project and showing how the dream homes are made can be very beneficial for your brand. This can save the time consumed by audiences in travelling sites and offices & you can be free from answering calls and emails of the update inquiries.


  • Location AVs: When everything about the project is covered, you can share what is “near” to the project. Proximities and connectivities are also points of consideration that customers take before buying. Uploading a catchy reel with 3-5 landmarks near your project can help attain great sales and reach. Because no matter how beautiful a mansion is, it would be incomplete if a river were not nearby. Generally, every project is made based on localities and landmarks like malls, metro, hospitals, schools, etc.


The above concepts are top ideas that can be used daily, resulting in excellent brand growth. Koffeetech Communications is a top real estate digital marketing agency in Vasai, Andheri and Pune. It efficiently delivers engaging content reels for real estate brands and provides top strategies to help them gain more audiences.




Mittal Commercia, 601-602, Hasan Pada Rd, Mittal Industrial Estate, Marol, Andheri East, Mumbai, Maharashtra 400059


201, Sai Charan Building, Station Road Above Navin Optics, Vasai Road West, Mumbai-401202


Survey No. 112, Pyramid Axis, Office No. 609, 6th Floor, 1/2(P, Veerbhadra Nagar Rd, behind Croma Showroom, behind Croma, Pune, Maharashtra 411045