The dental industry is drastically growing, as there are more demands for dental treatments today.
Well, as the world is evolving, the customers are too, right?
Whether it’s looking for a dentist on Google nearby your location or exploring more about a provider from a friend/relative or through social media, or assess their quality of service and brand reputation on review sites, it’s evident that the internet plays a vital role in every patient’s search for a dentist.
The impact of Digital Marketing is significant on patients’ decision-making!
So, the need to start online marketing for dentists and dental care practices has never been more necessary.
In our experience, we’ve found that patients tend to prefer providers who made a strong impression with a full internet presence, strong reputation & authority, and a new website.
Are you aware of what are the online marketing needs for dentists?
Here’s are a few dental online marketing solutions that will aid you to gain maximum exposure and keep obtaining new patients consistently:
1. Dental SEO (Search Engine Optimization)
An accurate SEO will raise your dental care website’s ranking position on Google and other foremost search engines, attract more user clicks and get online appointment bookings.
Did you know “77% of health inquiries begin on search engines?”
Yes, you heard it right!
If Search Engine Optimization is implemented effectively, it will benefit dental care providers to obtain new patients always.
For example, patients would search on Google for queries like, “best dentist near me,” “dental services in Mumbai, India,” or “dental implant services in India.”
So, only with accurate and effective SEO implementation, your dental care website can appear at the top of the search. Through this, your customers can easily click on the website the link to book an appointment.
2. Pay-Per-Click (Online Paid Advertising)
The Pay-Per-Click or PPC advertising model is used to acquire new patients from search engines in the fastest way. Google’s PPC network or Google Ads enables you to promote your dental services on the different sites where your potential patients visit. It includes on Google search results (as text ads), on any website (as image or video ads), and YouTube (as video ads) whichever you create or ask your social media team to work on.
According to research, “Over 35% of people are not able to discriminate between the organic and the Google Ads outcomes at the top of the page.”
The Pay-Per-Click or PPC advertising model comes with different benefits, and you are charged only when your target users or potential patients have interacted with these ads.
In short, it means every penny you invest is accounted for and not just this, and you can set your own maximum daily advertising budget as well.
3. Social Media Marketing & Advertising
After the treatment, not every patient stays in touch with dentists, right?
To retain your patients, you require a medium of communication so that patients are always in the loop.
Well, Social media can be that touchpoint between your dental business and your patients. It’s evident Facebook, Instagram, and Twitter are excellent mediums where most of your existing and potential patients reside.
However, by making a page or account and posting a few times a week or month on social media cannot fully succeed in marketing your dental practice. You are supposed to communicate effectively regularly with your patients.
For example: Answering their questions, providing useful content, updating news and events daily, and advertising any new offers and discounts.
4. Online Reputation Management
To keep track of what your patients are saying about your dental practices online, you need Online reputation management services. Monitoring and strategically managing online reviews can help reflect an accurate picture of patient satisfaction online towards your dental website.
Having such a definite and precise appearance of your online dental business will enhance the perceived trust and credibility to increase the potential patients over your competitors.
5. Dental Video Marketing
It is said that video content drives 90% of all internet traffic, and the healthcare industry will seize a significant share of it.
Did you know “about 3 billion are health-related searches are happening every month on YouTube?”
Not just this, Facebook and Instagram also have the maximum user engagement rates on video content. It means to attract your patients’ attention, and your dental page will be required to create and promote video content as well.
Well, if you still got some more queries or want to know more about online dental marketing, consult us! (Add website link or landing page)
At Koffeetech Communication, we provide the most comprehensive online dental marketing solutions. We strive to accomplish the most commendatory results for our dental clients that are based on advanced patient-base and elevated return on investment.
If this was helpful for you, then drop your thoughts and share this with some who need it!